Paid marketing with Facebook, Google, and Apple is foundational, but what’s your strategy for assessing vendors outside the big three? Today’s guest dives into what’s important to consider and look out for when diversifying your marketing channels. Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries.
How does your retargeting strategy compare to other companies? In today’s episode, two guests from one of the largest gaming developers in the world share their insights for launching retargeting campaigns.
Today’s guest shares insights on casual and hyper-casual games, staying competitive amid the Candy Crushes of the world, and tactics for acquiring users with Snapchat. Farhan Haq is the head of performance marketing and mobile growth for SYBO Games where he works on the fully organic, most downloaded title on Android of all time, Subway Surfers.
Today’s guest has a mission to help grow a culture for mobile marketing in Italy. He learned some valuable lessons about performance marketing and management along the way. Lorenzo Rossi is the co-founder of Mobile Marketing Italia, a digital magazine and forum with the mission of educating Italians about mobile marketing and growing its culture in Italy. Lorenzo has worked in mobile marketing for 6 years with companies spanning dating, shopping, and ridesharing.
Marketing tech infrastructure is the foundation of mobile marketing. But, sometimes choosing the right tech deck can be a challenge. Today’s guest shares his expertise on considerations for building your marketing tech infrastructure.
With all the emphasis on data, we sometimes forget that the old way of finding insights is still incredibly useful. Learning from others in your network is a UA strategy today’s guest likes to use. Refresh your UA gamebook with these shared insights on audience profiling, UA techniques, segmentation, and educating users.
The companies that start leveraging Artificial Intelligence (AI), machine learning, and automation today will be the ones to thrive, scale, and out-maneuver their competitors tomorrow. Today’s guest is an expert on using AI for mobile apps, and knows a thing or two about staying ahead of the curve.
Mistakes - We’ve all made them. On this quick hit episode, our guest shares three lessons he learned from a $17,000 overnight mistake. Plus, we dive into the true marketing value of working with influencers, and it’s not just the distribution.
Are you starting, or thinking about starting, your own agency? Today’s guest brings you her insight on three things you should consider before you do.
Are you overlooking these three mobile marketing mistakes? Today’s guest covers what mobile marketers are doing wrong today: over-bloating marketing teams, not focusing on incremental KPIs, and letting creative go stale.
Do you know the true impact of your user acquisition activities? Today’s guest is passionate about incrementality and shares his expertise on incremental user acquisition, its significance, and its challenges. Meet Moshi Blum, general manager of Adjust, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.
Save time, money, or energy by listening to these three learning lessons from today’s guest, Ryan Waston, a user acquisition leader at onXmaps, Inc. The company is now the biggest outdoor navigation and mapping app for hunters in the U.S. and the largest tech company in Montana. Ryan talks about some of the key marketing techniques onXmaps used to scale the growth of its niche audience.
Sometimes you only get one shot at winning business with a company, so you want to make sure you’ve got the right strategy. Drew Fung, the senior user acquisition manager at Current, has spent the last five years working in user acquisition, from gaming to eCommerce to finance. In this Quick Hit episode, Drew shares the best and worst examples of sales outreach and how to perfect yours.
Automation is necessary in this hypergrowth marketing climate. Today’s guest, Jacques Frisch, discusses how he’s used automation for his ad-tech team in the mobile digital marketing space. Jacques brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth.
For big brands like ASICS, can there be useful cross-pollination between a newly acquired, mature app and a newer app within a crowded marketing space? Today’s guests touch on how digital marketing strategies, customer acquisition, and engagement strategies can vary or compliment their multiple apps. Joining the conversation are two fitness app marketers from ASICS Digital, Megan Silvey and Molly Plaehn. Megan focuses on growth and product marketing for both of the ASICS Studio and Runkeeper apps. Molly focuses on engagement with the Runkeeper userbase and connecting app users to the ASICS brand.
Cart abandonment can be a big obstacle in the mobile marketing space. Today’s guest covers the most frequent issues leading to cart abandonment on mobile phones, different strategies to fight this issue, and how to better engage customers in push marketing efforts.
Today’s guest is Andy Wong from Jam City. Andy has a passion for using Data Visualization and Tooling to help mobile marketers do their job more efficiently, and more importantly, to make smarter decisions.
Today’s guest is Rockford Yapp, Director of Growth Marketing at Titling Point. He is a performance marketing professional with 9+ years of experience in business strategy, user acquisition and account management.
Today’s guest, Gideon Toman, is the Digital Marketing Manager at Jo-Ann Stores. In this episode, he shares the challenges of having both a retail store and an online store, all the while providing a first-class customer experience.
Today’s guest, Vincenzo Serricchio, is the Global Team Lead of Mobile Marketing at Delivery Hero. In this episode, he shares how he and his team are measuring incremental uplift to grow their user base.
Today’s guest is [Dora Trostanestsky](https://www.linkedin.com/in/dora-trostanetsky-23623a22/) is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). Her background includes a variety of industries, such as gaming, tech start-ups, and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing is her daily life. Dora is constantly exploring new opportunities that can bring the business forward.
Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising.
Title: Finding The Right Users And Matching Your Messaging “Your most unhappy customers are your greatest source of learning.” Bill Gates words were profound but straightforward. Being able to attract and convert new customers systematically keeps companies healthy and growing - and investors happy - but the unhappy ones can push your product forward. Today’s guest is Sam McLellan, head of growth at Yousician. Sam is a seasoned mobile gaming expert who has led product and marketing teams responsible for multiple top-grossing free-to-play games. Sam is currently utilizing his expertise to help his company build its growth team and take their products to the next level. He couples their organic and performance marketing efforts with an optimized monetization strategy to maximize growth.
Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people. Today’s guest, Thomas Petit, thinks a lot about creativity in his marketing, and how to build a world-class marketing stack. It’s not just about digital tools though: the people are critical too. Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups
This episode of Apptivate focuses on Customer Experience, touching on how it contributes to engagement and retention, the integral role of Deep Links, and what we can expect to see in the future.
In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.
Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web.
In this podcast, Melissa shares her experience of setting up a campaign to allow for ultimate incrementality.
In this podcast, mobile marketing expert, Sam Burns, covers the different types of ad fraud from click injections to bot traffic and offers advice on how to spot it and stop it.