The shifts in the economy and users’ behavior are changing mobile gaming. Here we look at how gaming apps can...
Measuring incrementality for any digital marketing campaign is important. However, the question of how trustworthy the results actually are is...
Here we look at the top concerns on app marketers' minds regarding their retargeting campaigns, the different scenarios and offer...
The shifts in the economy and users’ behavior are changing mobile gaming. Here we look at how gaming apps can plan their retargeting campaigns to achieve higher retention and incremental conversions.
Measuring incrementality for any digital marketing campaign is important. However, the question of how trustworthy the results actually are is a difficult one. This post covers two analysis areas in detail: statistical significance and group balance.
Here we look at the top concerns on app marketers' minds regarding their retargeting campaigns, the different scenarios and offer some "food for thought" to help professionals better respond to the current impact of Covid19.
Segmentation enables your retargeting to be more effective and personalized. Here are 5 tips to boost your mobile retargeting efforts by using segments.
A Remerge client’s approach to incrementality measurement as a way to continuously validate their attribution models has proven success.
When an app marketer invests so much in acquiring a new user and then that user churns, it is a severe waste of resources. App retargeting can help avoid user churn. Find how you can use retargeting to your advantage and improve your app retention rates.
While many are familiar with URL schemes, universal links increase conversion, reengagement, and app open success rates.
We met up with Mario Dietrich, Head of Growth at LOVOO, to learn from his six years of marketing apps. Mario shares a few insights from his experience using incrementality measurement.
Mobile marketers need certainties, and incrementality measurement provides the insights needed to find the link between your retargeting efforts and increased ROAS.
It has been a month and a bit over a year since the respective CCPA and GDPR privacy laws took effect. But what do these really mean for users and for marketers alike?
Competition continues to be one of the main challenges for mobile game developers. How to get from a big user base to a truly engaged and revenue-driven user base? Retargeting is the answer.
Google Chrome isn't the first with the sandbox approach. Apple has implemented a Privacy-Preserving Ad Click Attribution with a similar sandbox approach in the latest WebKit version as a preview. All major players are going this path. So what does it mean?
Let's hear from experts in Asia what is in their minds for 2020 when it comes to mobile advertising.
If you want to leverage your app retargeting efforts and creating fail-proof mobile ad campaigns, there are a few expert tips you can follow. Here are the top pitfalls that you should avoid when it comes to app retargeting.
Here we show you why you should plan your retargeting campaigns sooner rather than later. We will explain why app retargeting is worth the investment and how it helps you achieve your long term goals.
By using DPAs instead of conventional ads, app marketers can avoid the inevitable time spent A/B testing and mulling over creative decisions.
As the biggest sale dates loom over us (think Singles' Day in APAC or Black Friday/Cyber Monday in the West), app marketers prioritize increasing sales and maximizing results during the last quarter of the year.
Year-end shopping season is incredibly relevant for APAC - there are big online shopping campaigns across the region spanning the last four months of the year. This makes it the best time to spur your online sales with app retargeting campaigns.
A guide to incrementality measurement, along with the pros and cons of the different incrementality testing methodologies.
We’ve come a long way since the first online delivery order was placed at Pizza Hut in 1994. These days, customers are likely to have multiple food delivery apps on their device, alternating between each to get the best local deals.
On the importance of balancing the test and control groups for incrementality testing
Tommy Yannopoulos talks about the most exciting innovations in mobile marketing measurement. Here are 5 of the top takeaways from his presentation.
An offsite gives you a chance to see your colleagues in a completely new light. What you learn may surprise you...
In this interview, Strategic Partnerships Manager Jihyo Kim talks about her journey in ad tech, long-term growth, and building meaningful relationships.
How has GDPR affected the Mobile Industry and what's in store for the future?
A deep dive into attribution and incrementality measurement for retargeting, and how to use both for an effective mobile marketing strategy
Learn how to properly set up incrementality head-to-head tests based on your performance goals
We've compiled a library of useful resources and scientific papers as a reference to all things incrementality
This International Women's Day, our office manger Claire Coles outlines some of the key ways that Remerge supports female employees
Our run down of this year’s conference, complete with tips and tricks on the hottest Mobile topics of 2019.
A look into the evolution of dating apps along with an interview with our Senior Account Manager Aleksander Bajev to share some best practices for dating apps retargeting.
Learn more about how Line Music's deep links increased uplift in conversion by 63% in Android and 99% in iOS, along with three ways on how you can get started now
A behind-the-scene glimpse into Remerge's events
Why Remerge was chosen for the Best App Engagement Platform award and what this means for our clients
November was Wellness Month at Remerge and brought some surprising revelations
Use these five app retargeting best practices to boost your Q4 in-app revenue before the year ends.
How do you know if your company really cares about you? I unintentionally put Remerge to the test.
A quick explanation on personalized creatives for every app vertical, and why implementing event callbacks matter.
What your incremental ROAS numbers really mean and what you can do about it
Remerge's move to incremental KPIs and the release of our new Continuous Uplift Tracking product
Read more if you want to learn about the history and evolution of app marketing KPIs and their flaws, then learn about the only KPI that matters for your app.
The term "creative strategy" can be interpreted in a number of ways. This post talks about what a strong creative strategy for app retargeting is made of.
Often when we talk about dynamic personalized creatives, discussion is limited to customized CTAs. But the potential of personalization extends far beyond this.
A quick guide on dynamic personalized ads to help you achieve higher incremental returns.
How list exports hurt performance, how to transport data the best way, and how to know you can trust your retargeting partner with your user data.
Learn how your user data is used and stored by app retargeting providers.
How the terms "controller", "legitimate interest" and "automated decision-making" could hurt your business. Know the difference.
There’s a lot of things you need to bear in mind when designing a successful retargeting banner, but luckily for you we’ve boiled it down to 5 key points. Let’s get started!
A quick guide on how to optimize your retargeting campaigns
Christian Eustermann talks about making the leap from a well-established legal practice to an ad tech start-up.
Five Hot Tips for App Retargeting, presented by Remerge and Adjust
We've taken a number of important actions to ensure total GDPR compliance, including hiring in-house legal counsel.
Our Director of Sales Japan, Dai Yoshida, shares his growth experiences, successes, and market insights from the first year of Remerge in Japan.
We’ve had some significant milestones in our Asian offices over the last few weeks! Check out how we celebrated...
It’s been one week since the Remerge team descended on Barcelona for Mobile World Congress. Now our social media manager, Aoife Leonard, is here to give you a run-down of how it went, along with some key insights on where mobile is headed...
Drive campaign performance, attribute across app and web, and measure the impact of your marketing with multi-touch attribution.
We're happy to announce that Remerge is now offering playable ads for app retargeting! Read our latest post to learn about the benefits of interactive ads.
After returning from our company offsite in Catania, Sicily, we caught up with Office Manager, Claire Coles to gather her thoughts on her first Remerge offsite.
This week, we interviewed Director of Account Management, US West, Margaret Johnson to learn more about how customizing retargeting creatives can boost holiday sales for all apps.
In this week's post, we're talking all about our recent expansion into APAC after the successful launch of our Tokyo office in January 2017.
We caught up with three ad tech experts to gather their insights on the topic of view through attribution.
What exactly is a dynamic product ad? How can the technology be leveraged? For what kind of apps is it a useful marketing tool?
In our June recap, we're looking back at some of the month's biggest announcements. From the newly designed Google Play and Apple App Stores, to Singular's merger with Apsalar: it's been a busy month!
In this interview, Global Marketing & Events Manager, Marina Bunzl reflects on the last three years of marketing at Remerge and her guiding principles that have helped her success.
In this month's recap we're looking at Mary Meeker's internet trend report and a recent product launch that we think will become a new favorite for our clients.
In this interview, Director of Account Management, Americas - Emmanouela Androulaki reflects on the last three years at Remerge, and her growth within the company.
As the landscape of online marketing keeps evolving, we are taking measures to stay ahead of the curve. Read on to learn about the newest addition to our portfolio of marketing tools.
In this month's recap we're talking the battle of the social networks and some recent product updates here at Remerge!
In this month's recap, we're talking market reports, International Women's Day, and our first event in Tokyo.
This week, Senior Account Manager Maud Levasseur takes us through the benefits of opting for a fully-managed retargeting provider to optimize your campaigns.
After listening carefully to feedback from our clients, we are now offering VTA as standard. We're excited to expand your advertising options with view-through attribution facilitating a more complete performance evaluation of your display ads.
In this month's recap we'll be talking data, Viber, segmentation, and our first event in APAC!
Welcome back to another one of our Remerge recaps, a monthly roundup of current news from the world of mobile marketing. This month, we're talking Trump, Snapchat, and new hires!
This week, Account Executive Erica Robinson talks us through her retention resolutions for 2017.
This week, we wanted to take a look back at some of the year’s best apps to gather some key learnings that can be applied to your app to ensure sustained growth and a lucrative 2017.
Happy New Year Mobile Marketers! Welcome back to our Remerge Recap series. This month we'll be taking you through some of our 2016 company highlights.
In an interview with Thalamus, Kirill Sofronov discusses the cruciality of retargeting for app developers.
Welcome back to another one of our Remerge recaps, a monthly roundup of current news from the world of mobile marketing.
Happy Holidays readers! We're feeling festive here at Remerge and wanted to provide some top tips from us to you to help you get your app ready for the season of spending.
In this series, our team of ad tech experts will be answering commonly asked questions and providing insights to help you optimize your retargeting campaigns.
Welcome to the first in our new Remerge Recap blog series, a monthly roundup of current news from the world of mobile marketing.
Leading mobile marketers in the Bay Area came together last week for some baseball fun at the AT&T Park, Remerge’s first event in the US.
Right off the back of the busiest summer in Remerge’s history, dmexco came around hot and fast with record breaking attendance, and weather - it got up to 32 degrees at one point!
Check out Remerge's guide to dmexco 2016 which is full of insider tips on how to get the most out of Europe's largest conference and expo.
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Head of Business Development provides some insight as to how a dynamic setup can drive the success of your retargeting campaigns.
We recently hosted the latest in a series of Mobile Growth Meetups here in our Berlin office, powered by our friends at Branch & Grow.co.
CEO Pan Katsukis shares some shocking facts about the advertising industry.
Senior Account Executive Kirill Sofronov talks app retargeting, and finding the balance with user acquisition campaigns.
Co-Founder and CRO Benjamin Beivers gives his 5 best tips on how to get your travel app ready for retargeting.
As the mobile ecosystem continues to grow, with more than 3 million active apps and 7 billion mobile devices out there, our thinking needs to shift beyond the install and focus on increasing lifetime value and user retention.
A Q&A with Co-Founder and CRO Benjamin Beivers
Mobile App Retargeting startup Remerge today announced a $3M Series A round led by Point Nine Capital and its San Francisco office opening to fuel its US expansion.
Today, with digitization determining a large part of the economy, Remerge has received the prestigious “Made in Germany” Finalist Award.
The second part in a Q&A with Pan Katsukis (CEO) and Martin Karlsch (CTO)
A Q&A with Pan Katsukis (CEO) and Martin Karlsch (CTO)
This feeling when at first there was only an idea and, after weeks of hard work, the machine makes its first steps, coughing, moving, rising, accelerating, winning – this is a moment of happiness for an entrepreneur.
©Remerge GmbH, 2018