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GDPR turns one. What's changed and what's next?

How has GDPR affected the Mobile Industry and what's in store for the future?

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Insights

Performance Measurement: The Pros and Cons of Attribution and Incrementality

A deep dive into attribution and incrementality measurement for retargeting, and how to use both for an effective mobile marketing...

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Insights

How to Run a Head-to-head Test with Incrementality

Learn how to properly set up incrementality head-to-head tests based on your performance goals

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Remerge - App Retargeting

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