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A quick guide to interpreting incremental ROAS

What your incremental ROAS numbers really mean and what you can do about it

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Company

Remerge makes the move to incremental KPIs for app retargeting

Remerge's move to incremental KPIs and the release of our new Continuous Uplift Tracking product

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Insights

The KPI shift: why you’ve got wrong app retargeting metrics all along

Read more if you want to learn about the history and evolution of app marketing KPIs and their flaws, then...

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Remerge - App Retargeting

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