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App Retargeting Strategies To Drive Revenue To Your Mobile Game

The shifts in the economy and users’ behavior are changing mobile gaming. Here we look at how gaming apps can...

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Product

A Technical Guide to Validating Incrementality Results

Measuring incrementality for any digital marketing campaign is important. However, the question of how trustworthy the results actually are is...

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Insights

App Guide to the Covid19 Crisis: How to Plan Your Retargeting Campaigns in These Trying Times

Here we look at the top concerns on app marketers' minds regarding their retargeting campaigns, the different scenarios and offer...

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