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Position

Head of Content Marketing

Berlin

Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and in-app revenues by providing the world's most scalable and efficient app retargeting platform. Remerge enables app developers to re-engage up to 3.3 million users per second across 1 million apps globally in order to increase retention and boost user lifetime value. Remerge works with the world's top-grossing app developers from all major verticals such as Wish, AirBnb, Electronic Arts, Spotify, and GrubHub. 

We are proud of the product we’ve built and the impact it has on other people’s businesses and lives. We like to be surrounded by people who push for growth opportunities and are open to trying out something new. We love data, designing for the user and anything that helps drive intelligent decisions.

Job Mission

The mission of the Head of Content Marketing is to create brand awareness online and generate new leads for Remerge through engaging content. To ensure success, the role includes the selection of strategic topics, the production of content, performance measurement, and the optimization of existing channels and the identification of new channels to maximize reach.

Job Responsibilities

  • Design quarterly content plans and ensure the consistent flow of content deliverables
  • Manage the content marketing team
  • Design and implement Remerge’s content marketing strategy
    • Best-fit gated and ungated formats
    • Repurposing strategy
    • Localization strategy
    • Identify, test and execute innovations around content creation
  • Design and implement website traffic measurement process and growth strategy
    • Manage and optimize SEO and SEM
  • Design and implement a lead generation tracking process
    • Implement a qualification process
    • Track MQL, and MQL to opportunities metrics
  • Content distribution channel strategy 
    • Identify best-fit distribution channels
    • Implement tactics to maximize the reach of content through the selected channels
    • Identify, test and execute innovations around content distribution

Job requirements

  • Prior success in a similar position
  • Domain Expertise & Experience 
    • Efficient content marketing plan definition process for multiple markets
    • Content marketing strategy playbook: diverse content formats, promotional strategy, tools
    • Strong and effective writing skills
    • Experience with content marketing goals setting, establishing KPIs, tracking and benchmarking
    • Experience with marketing automation and email marketing
    • Content team management skills: ensuring consistency and excellence in multiple domains (search, social media, paid media, content creation and distribution, analytics & insights)
    • Content channel strategy
  • Humble, introspective, team-oriented, respectful, ethical
  • Curiosity, willingness to learn
  • Strong business acumen, work ethic
  • Start-up mentality/hands-on and getting-things-done attitude

Our Promise

  • Direct Impact: accelerate your career in a fast-paced environment with a high degree of responsibility.
  • Competitive Remuneration: enjoy top package including stock option awards in a profitable company.
  • Flexible Schedule: benefit from work from home days and flexible holidays.
  • Office Exchange: travel to our global offices for short term assignments.
  • Team Events: celebrate achievements and live the team off-sites next to an amazing team.

Remerge is an Equal Opportunity Employer: all qualified applicants are considered for positions regardless of race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual orientation, veteran status or disability. We're looking forward to your application!