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Ep 157: Top 5 mistakes startups make when marketing new apps

Today’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead.

David Jumper is a managing partner at Hyper Digital Partners. He’s a growth expert with over 15 years of experience in scaling apps and web products across the gaming, entertainment, and e-commerce verticals.

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Questions David answered in this episode:

  • What does Hyper DP do and do you work with specific verticals?
  • What are some of the key mistakes startups make when launching and marketing their apps?
  • What advice would you offer about MMP integration to ensure reliable tracking?
  • What is your point-of-view on how startups should or shouldn’t be thinking about creatives when it comes to growth marketing?
  • What advice do you have on optimization and the funnel for new apps?
  • What do you have to say about budgeting when it comes to running campaigns?


  • 1:22 David’s background and Hyper DP
  • 8:51 Attribution: sacrificing measurement
  • 12:00 Caution when integrating with MMPs
  • 14:45 Making creative an afterthought
  • 18:30 Optimization errors and bidding down the funnel
  • 22:40 Spreading the budget too thin


(16:27-16:40) “Carve out a budget to make your creatives and set yourself up to make iterations of these in the future. If you don’t make this investment, maybe you’ll get lucky, but more often than not, you won’t.”