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Delivery / DELIVERY / DELIVERY HERO CASE STUDY

Delivery Hero and Remerge run incrementality tests for insights in the no-ID world

About our client

Delivery Hero is the world’s leading local delivery platform, operating its service in around 50 countries across Asia, Europe, Latin America, the Middle East, and North Africa. The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents.

We have worked with Delivery Hero for 7 years, collaborating on numerous mobile marketing projects in multiple regions. The partnership evolved at the beginning of 2021 when we both began preparing for an advertising world without user IDs.

Measuring the performance of marketing activities has become a bigger challenge for app marketers since the launch of iOS 14.5. To protect personal data, Apple no longer provides advertisers with a user's device ID (IDFA) by default, making its attribution model, SKAdNetwork, more limited. If individual users cannot be tracked, it is difficult to connect them to a marketing campaign and the impact it may have had. This is leading app marketers to experiment with different ways of determining the real value of their campaign activities.

We were one of the first companies in the market to invest in and develop an incrementality product for User Acquisition (UA) on no-ID traffic and in February 2021, Delivery Hero became our first client to use it.

Watch Remerge Real Talk
Episode 1: Insights from incrementality tests in the no ID world

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« The reason why we took this journey together was because of the level of trust and transparency we have built along the way. We heavily trust the product and the capabilities of the team to fuel our growth. »

Vincenzo Serricchio, Delivery Hero