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SOCIALPOINT CASE STUDY

Socialpoint levels up UA measurement with incrementality insights

About the client

Socialpoint is an acclaimed video game developer and publisher based in Barcelona. The company was founded in 2008 and specializes in free-to-play mobile and social network games for iOS, Android, Amazon, and Microsoft. As of 2021, Socialpoint boasts 6 million unique daily users and over 35 million downloads. Its most popular titles include Monster Legends, Dragon City, and Word Life.

The arrival of the App Tracking Transparency (ATT) framework and iOS 14.5 has compelled advertisers to investigate new ways of measuring the performance of their app marketing campaigns on Apple devices.

Many app marketers are beginning to move away from traditional forms of user acquisition (UA). Socialpoint, for instance, partnered with us to test our Incremental Impact product for one of its biggest titles: Dragon City.

Watch Remerge Real Talk
Episode 3: Entering a new chapter in user acquisition campaigns

« We are doubling down on building tools that will enable our UA teams to measure actions with 100% incrementality in the event that all other types of measurement move away. »

ALEXANDRE NOIROT-COSSON, HEAD OF MARKETING FOR LIVE GAMES

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