Skip to navigation Skip to main content

Niantic Games

Drive revenue and retention for NBA All-World

Scalable. Dynamic. Effective. Here's how in-app retargeting campaigns can make NBA All-World the next Pokémon GO. Are you ready?

Why in-app retargeting?

Retargeting complements traditional media and user acquisition (UA) campaigns by creating personalized ad experiences based on your users' activity within your app.

  1. DRIVE MORE REVENUE
    Your existing users are more likely to buy because they already know your app. Users of gaming apps have a 40% higher purchase rate when retargeted and spend 35% more than those who aren't retargeted at all.

  2. IMPROVE YOUR RETENTION RATES
    Retargeting keeps users coming back to your app, and increases engagement and retention. Apptopia data reveals that retention for NBA All-World is less than 10% after 30 days of installation – retargeting users early can reduce churn.

  3. REACH YOUR USERS WHERE THEY HANG OUT
    Create additional touch points for a more diversified marketing mix of advertising channels. It broadens your brand recall and keeps you connected with your most valuable users.

Retargeting ideas for NBA All-World

  1. TURN PLAYERS INTO PAYERS
    Reduce churn and drive up first-time purchases by retargeting non-paying users within seven days of installation. Entice them with special offers for in-game items, like Starter Packs, Energy or Power-Ups, to get them buying entry-level products such as 100, 550 and 1200 AW Cash.

  2. WIN BACK GAMERS WHO'VE LAPSED
    Show in-game footage or new updates to reactivate previous gamers who have been inactive for more than 30 days. Entice them back to the app by using emotional connections to their favourite athletes via CTA’s like “Shoot hoops again with Stephen Curry.”

  3. RETAIN YOUR WHALES
    Offer giveaways or discounts to reward loyalty among big spenders who buy high-cost products like ‘14500 AW Cash’. Get recurring purchases by promoting the benefits of in-game items that are similar to those that they've previously spent AW Cash on.

How Remerge can help

In AppsFlyer's latest Performance Index, Remerge is ranked as the top independent retargeting partner for mobile gaming apps in North America, behind only Google. Here’s how we do it:

  1. CUSTOM STRATEGY DEVELOPMENT
    Our team of experts will help you to develop the best plan for your unique business needs and user base.

  2. SMART SEGMENTATION
    Together, we’ll segment your audience and retarget them across thousands of mobile apps, using personalized messages to drive retention and revenue at all stages of your sales funnel.

  3. CREATIVE OPTIMIZATION
    Our in-house creative team offers years of mobile design expertise to support you with strategy and save you time by optimizing and resizing your assets.

Success with other gaming apps

TRIWIN GAMES
We helped Triwin Games segment users of their 'Tycoon Casino' game based on their purchasing habits. We targeted former buyers with ads related to products they'd previously purchased, and we created campaigns to encourage non-payers to make their first in-game purchase. We achieved an overall ROAS of 55% and exceeded Triwin's targets by 15%.

MISTPLAY
Mistplay asked us to retarget their existing users and ramp up in-app engagements and purchases. We helped them build out a full-scale retargeting strategy for their users in North America, LATAM, APAC and EMEA. In 2022, Remerge's retargeting campaigns brought Mistplay a 100% ROAS.

Want to make it a slam dunk?

Contact me at patrick.eichman@remerge.io to brainstorm more mobile strategies and learn how Remerge can help you drive retention and revenue.