The state of app retargeting in the privacy-first era

The rollout of Apple’s App Tracking Transparency (ATT) framework has not signaled the end of app retargeting. In this report, experts from Remerge and across the mobile marketing industry look at why this ID-based approach is still a vital part of an app growth strategy in the privacy-first era.

Highlights include:

• An overview of how the arrival of ATT has changed in-app retargeting
• A look at the benefits of running retargeting campaign in the post-IDFA era
• The latest ID and no-ID data trends
• Performance data for Remerge’s retargeting campaigns across Android and iOS
• Insights from apps around the world: Gumi, Spoon Radio, Just Eat Takeaway.com, Woowa Brothers, Renta!, Joom, Blind Ferret, Tutoring, Headlight, Etermax