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Dunkin' Donuts

Drive sales and user retention for the Dunkin' app

Turn visitors of the Dunkin' app into loyal customers with scalable
in-app re-engagement campaigns. Let's get more orders and increase
your users' lifetime value!

Perks of re-engagement campaigns

  1. HIGHLY RELEVANT
    Create tailored ad experiences based on your users' unique in-app activity.

  2. COST EFFICIENT
    Bringing back your existing customers is five to ten times cheaper than acquiring new ones.

  3. RISK FREE
    Only spend your budget on the exact users you want to target and
    bring back.

Re-engagement ideas
for the Dunkin' app

INCREASE FIRST-TIME ORDERS
Get new users who have not purchased within 3-7 days of installation to place their first order. Encourage them with a time-limited offer.

GET REPEAT ORDERS
Get previous customers to buy again by promoting their favourite items, new flavors, or rewards such as a free donut with every 5th order.

REACTIVATE LAPSED USERS
Bring back lapsed users with 30+ days of inactivity by promoting new menu items or special discounts.

Why Remerge?

In AppsFlyer's Performance Index 15, Remerge is ranked as the top retargeting partner globally, after tech giants Google and Meta. Here's how we can help you reach your goals:

  1. FULL-FUNNEL & FUTURE-SAFE
    Re-engagement campaigns provide rich insights into user behavior and interests. We use these learnings to power privacy-preserving install campaigns for sustainable app growth despite changing market regulations.

  2. MANAGED SERVICE
    No bandwidth? No problem! Our team becomes yours. We run and optimize the campaigns for you, from developing a custom strategy to resizing and enhancing creatives. We're there to guide and advise you, every step of the way.

  3. SEGMENTATION EXPERTISE
    We understand when users drop off post-install. We target different user groups in real-time, based on their activity and purchase behavior, so that we connect with the right user at the right time, with the right message.

  4. HYPER PERSONALIZATION
    Whether you're advertising nearby store locations, making a holiday-specific promotion, or using customized messaging to references a local sports team, we make sure your mobile ads are relevant and impactful.

We're old friends...

In 2019, we worked with Dunkin' to target recent installers and first-time buyers with the objective of getting a $10 Cost Per First Order. In just two months, we drove over 14,500 first orders, at an average cost of $8.50 – but there's even more untapped potential we could unlock:

  1. We achieved these results without using Dynamic Product Ads (DPAs), which leverage your customers' data to automatically populate the ads they see with the most relevant messaging and creatives. Click-through rates for DPAs are typically 3-6 times higher than other formats.

  2. The test was was only aimed at getting first orders from installers who had never made a purchase. However, the real value lies in retaining your existing paying customers because they are easier and more likely to purchase. For other QSR clients, we've gotten repeat orders for just $1-$2.

Imagine what we could do for Dunkin’ if we ran DPA campaigns aimed at previous paying customers.

Our experience with QSR apps

We've helped a wide range of Quick Service Restaurants to meet and exceed their Cost Per Order goals via re-engagement campaigns:

Ready to boost your order intake?

Contact me at patrick.eichman@remerge.io to brainstorm more mobile strategies and learn how Remerge can help you drive loyalty and LTV.