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Etsy X Remerge

Re-engage more

users with in-app advertising

Get more purchases in the bag with highly-scalable and efficient re-engagement campaigns.

Why in-app advertising?

In-app advertising offers many advantages that complement your existing CRM strategy. Read on to see how:

1. CREATE MORE TOUCH POINTS
In-app advertising provides a way for you to find and connect with users who have not opted in to Email or push notifications, and who would otherwise be unreachable.

2. ACCESS HIGH-QUALITY INVENTORY
In-app advertising gives you access to the global app ecosystem beyond Meta and Google's own inventory. With access to millions of apps, you can find your users where they hang out. The supply is carefully selected and monitored, and poor-performing publisher apps get blocked.

3. GREATER COST EFFICIENCY
In-app advertising (also referred to as programmatic advertising) is designed to increase effectiveness and optimize advertising costs. With an average cost per click of $0.10-$0.20, it is often more efficient than Meta (averaging $0.94 per click).

Why Remerge?

In AppsFlyer's Performance Index 15, Remerge is ranked as the top retargeting partner globally, after tech giants Google and Meta. Here's what Etsy can enjoy with Remerge:

  1. MANAGED SERVICE
    No bandwidth? No problem! Consider us an extension to your marketing team. We run and optimize the campaigns for you – from developing custom strategies to creating compelling designs and providing expert advice, every step of the way.

  2. SEGMENTATION EXPERTISE
    We follow users throughout their lifecycle in your app and we group them based on their behavior, such as product views, basket abandonment, or completed purchases. Through real-time, dynamic segmentation, we display the right message, to the right users, at the right time.

  3. DYNAMIC PRODUCT ADS
    We deliver tailored ad experiences that are personalized at an individual level. Powered by a custom ad template that is integrated with, and populated by your app's data stream, DPAs automatically showcase the products that are most relevant to each unique user.

Ideas for Etsy

  1. INSPIRE FIRST PURCHASES
    Target users who have never made a purchase before. Remind them about items they left in their basket and bring them back to complete the purchase. Drive urgency in the messaging and notify them that items held in their basked are limited or about to expire.

  2. DRIVE BUYER FREQUENCY - (Using DPAs)
    Get active customers to buy again. Recommend them products they might like, or products that might complement previous purchases they've made.

  3. REACTIVATE LAPSED BUYERS - (Using DPAs)
    Target previous purchasers who have been inactive for more than 30 days and reactivate them with DPAs that feature gift ideas for seasonal holidays like father's day.

Success with Ecommerce Apps

Nike
We increased Nike's ROAS by 200% delivering 125% more in a head-to-head test than our competitor.

AliExpress
We drove first purchases from inactive installers (with up to 6 months of inactivity) and generated a 100% ROAS.

Goat
We identified the sweet spot for performance and scale by reactivating lapsed shoppers at a 50% lower CPX than targeted.

Checkout 51
We helped to convert users who hadn’t completed a rebate cycle, enabling Checkout 51 to reach their WAU (weekly active users) goals.

« Remerge is willing to put its neck on the line to ensure an advertising partner’s dollars are spent effectively! »

Alexander Potichnyj - Director of Marketing at Checkout 51

Let's boost your revenue and complement your CRM efforts with in-app advertising. Give Remerge a try and we'll match your test budget. Reach out to us for more information.