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Gaming

Attract new players and keep them in game mode

No matter how magical your gameplay is, if your app marketing strategy is not realistic, it’s game over. Based on our experience in working with gaming apps, having a compelling campaign to excite and engage players is a surefire way to drive growth. Discover how we've worked with our clients to hit performance goals.

Featured client

Socialpoint levels up UA measurement with incrementality insights

The gaming giant tested our solution to gather insights for optimizing future app marketing campaigns. They started with Dragon City, one of their biggest titles.

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Our approach to retargeting for gaming apps

Apply a data-first strategy

The more your gamers are playing, the more time and money they spend in your app. Understanding the historical and projected lifetime value of your users is crucial when creating user segments and defining campaign goals.

Use compelling creatives

Identifying what motivates your players is key. Is there a competitive or rewarding aspect of your game that you could include in your messaging?

Build a strong user journey

Whether it’s upgrading gear, buying points, or advancing to the next level, deeplinking ensures your player is redirected to the right place.

Get them started and sustain their spend

How to win your users

  1. Convert playing users to paying users by offering incentives, such as free coins, to demonstrate user appreciation and encourage the first purchase.

  2. Over time, your players will have explored most aspects of your game. Show your audiences something new and draw them back into your app.

  3. Invest in your big spenders. Consistently engage with your "whales" and they will consistently spend in your game.
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Case studies:Gaming

  • Gaming

    A case of positive incrementality with Playrix’s Gardenscapes

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  • Gaming

    How Triwin Games reached new heights through retargeting on Android

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Findings: Gaming

All findings