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Ep. 103 How to Tell the Story of Your App’s Data

Today’s guest says it’s a data analyst’s job to present data to others in a way that’s easy to understand and fun without taking too much time. Good presentations invite team members to join the conversation and exchange ideas. Catch her tips for how to do just that by giving numbers some emotion and personality through language, storytelling, and memes.

Anna Yukhtenko is the Senior Games Analyst at Hutch, a mobile gaming developer and publisher known for its racing games. Previous to Hutch, Anna was a marketing analyst at Next Games. She is based in London.

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Questions Anna Answers In This Episode

  • When you were in university did you have an idea of what you wanted to do?
  • Were you a gamer prior to joining Next Games?
  • Why do you find game analytics more interesting than marketing analytics?
  • Where do you find yourself spending the most time as it’s related to gameplay or game analytics?
  • Is intuition a part of your strategy or is it really all data-driven?
  • How do you make data and your explanations of data accessible to those who are not necessarily data savvy?
  • What tools do you use for data analysis most often?


  • 4:03 Anna’s background
  • 7:20 The advantage of being a non-gamer
  • 8:41 Why Anna loves game analytics
  • 10:50 What to analyze
  • 14:45 Making data analysis accessible to team members
  • 16:45 How to make data easy to understand
  • 21:53 The best data presentations
  • 23:03 Memes
  • 27:26 Data analysis tools and applications

(15:15-15:28) “When it comes to presenting the numbers and the data to people who are not analysts or who are not working in the data, I would say that it’s part of an analyst’s job to make your analysis accessible, to make your analysis readable.”

« The job of an analyst and the point of data is to tell a story. »

Anna Yukhtenko

“As a game analyst, quite frankly I feel the most efficient way is for game analysts to work in sprints with the game team. So basically, you’re there with them and you’re following the development of the game.”