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#44 Marketing Mobile Social Casino Games

Daily active users for mobile social casino games have been declining and it’s becoming harder to find new users. How do mobile marketers and business leaders in the industry adapt? Today’s guest represents a global leader in social casino apps and shares his company’s strategy for managing the challenge.

Welcome, Andrey Kuznetsov, the CEO of KamaGames, a social casino game app that claims to be number one in the world by revenue and downloads for roulette, blackjack, Omaha poker, and craps.

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Questions Andrey Kuznetsov Answered in this Episode

  • What kind of games do you develop and what releases should people know about?
  • What influenced KamaGames in 2012 to create games outside of social casino?
  • What are the benefits and challenges of using IP like Hard Rock?
  • As a CEO, what is your perspective of what effective marketing is for a social casino? What creates effective retargeting?
  • What kind of changes do you think we can expect to see in the social casino space in the next few years?


  • 6:22 Investing in Dublin as a headquarters
  • 11:39 The games KamaGames develop
  • 17:25 Lessons from growing a mobile gaming business
  • 19:30 Benefits and challenges of working with IPs
  • 24:48 Effective marketing for a social casino
  • 27:40 Retargeting by the numbers
  • 33:00 Changes to come for mobile games


Number one quality a CEO needs to have to run a social casino app?

(10:40-11:03) “I would say that you need to be able to work with all sorts of people, all types of people. And, you need to mediate them, balance them, look for proper people to join the team, sometimes make hard decisions when you need to split ways with somebody. So I would say number one thing would be working with people. That’s how I see it.”

What kind of changes do you think we can expect to see in the social casino space in the next few years?

(33:00-33:48) “I would say, number one thing, and it sounds like a cliche but that’s inevitable, we will see more consolidation in the space, and this is actually in both social casino and casual games. Then I would say to be successful, down the line there should be more than one game offered to a player to keep this player and to monetize the business efficiently. So I would say companies will expand their offering, one or another way by developing, partnering with somebody, but just introducing more new products within this genre.”