Understanding how retargeting contributes to your performance marketing strategy is tough. So forget about all the KPIs the industry told you about, because you only really need one. For any vertical, for any stage, for any user.
Take advantage of your app’s data events for highly dynamic content.
Do personalized creatives really drive higher incremental returns? See the numbers with continuous uplift tracking. Yes, you read right. Continuous. As long as your campaign is live. Continuous uplift tracking runs in the background so your campaigns are always optimized for incrementality and for reporting.
I would recommend Remerge to anyone looking to drive purchases with retargeting, especially in Q4. They have seamlessly helped us to overachieve our Q4 ROAS goals on Android and iOS.