Methods

We are on your side, and so is our methodology.

We have built a progressive demand-side platform that is fully equipped to address the needs of today's and tomorrow's industry demands. To that end, we have built an infrastructure that processes a high volume of data and have embraced scientific analysis for marketing insights. Backed by our team of specialists with a commitment to transparency and flexibility, we continue to innovate our methods to set new standards for the programmatic advertising industry.

- Adjust
- Appsflyer
- Kochava
- MParticle
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- Branch
- Singular
- Airbridge
- Adbrix

From analysis to strategy

Before we launch your campaign, our team first looks to answer an essential question: how do we make a difference? A deep analysis of your app’s audience behavior and its economics helps us proceed with the appropriate strategy.

You ideate, we create

When it comes to designing visuals that drive action, leave it to our in-house creative services team. They have extensive experience in creating ads for various verticals that cater to any dimension and format, no matter the platform.

All eyes on the numbers

Our data analysts meticulously monitor every component of your campaign and propose optimizations, in tandem with our machine learning algorithm.

Industry-leading scale

Reaching more new and existing users

To find niche audiences or to capitalize on specific supply partners, you have to be able to process immense amounts of traffic. At Remerge, we have invested in building one of the industry’s largest demand-side platforms with localized data centers and strategic integrations with 26 supply partners. As a result, we have the capacity to process 3.3 million queries per second across over 1 million app publishers, enabling us to capitalize on the available inventory and secure more relevant impressions for you.

Bidding optimization

Smart and efficient ad buying

With years of gaining actionable insights, we have crafted our optimization capabilities to calculate the optimal bid for each auction.

Our optimization algorithms, combined with our platform’s expansive scale, ensure advertisers run cost-efficient, high-performing ad campaigns that maximize ROAS.

Scientific measurement

Precision with incrementality

The average business utilizes multiple marketing channels. These can include social media, programmatic, push, email, TV, and radio. Consequently, you face the dilemma of attributing a specific value to a single vendor. When you engage a consumer in different ways, how can you definitively determine the performance of any one channel?

To tackle this uncertainty, we leverage two incrementality measurement tools: Ghost Bids and Causal Impact.

All about incrementality

Transparent reporting

We're an open book

The key to a successful partnership is open communication. We developed our platform to provide transparency, flexibility, and ease of use, so you can clearly see the value of our efforts and verify our results. By giving you full access to raw data exports and flexible pricing models, you are able to utilize our platform efficiently to uncover granular insights.