Principles
Activate your user base
Research shows that only 6% of acquired users will still have the app installed after 30 days. A strong retargeting plan can help combat churn by providing an additional channel to re-engage with your users. When implemented strategically, retargeting boosts user loyalty, and ultimately, app revenue.

AFTER THE INSTALL
A holistic marketing strategy for your app
Effective performance marketing goes beyond user acquisition, and engages consumers at all stages of their experiences through a diversified mix of channels. Playing an essential role in a comprehensive marketing strategy, retargeting gives marketers the ability to reach their consumer base when they are on other apps.

HOW IT WORKS
Retargeting, step-by-step
HYPER-FOCUSED STRATEGY
Advanced personalization
When developing a retargeting strategy, you are able to personalize your campaigns to a much higher degree. By leveraging real-time audience segmentation, dynamic product ads, and variable bidding, you can engage with the members of your audience on an individual level.
