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Principles

Activate your user base

Research shows that only 6% of acquired users will still have the app installed after 30 days. A strong retargeting plan can help combat churn by providing an additional channel to re-engage with your users. When implemented strategically, retargeting boosts user loyalty, and ultimately, app revenue.

AFTER THE INSTALL

A holistic marketing strategy for your app

Effective performance marketing goes beyond user acquisition, and engages consumers at all stages of their experiences through a diversified mix of channels. Playing an essential role in a comprehensive marketing strategy, retargeting gives marketers the ability to reach their consumer base when they are on other apps.

HOW IT WORKS

Retargeting, step-by-step

The user path is not always followed in a linear order. Therefore, it is important to understand where your users are in their journey to address them in the most effective way. Scroll to get an idea of how retargeting brings the user back to your app.
  • 1

    Download

    The user downloads your app.

  • 2

    Browsing

    They browse within your app without completing a purchase.

  • 3

    Abandon

    They leave your app and open another app within the same device.

  • 4

    Find

    We find the user through the app they are active on.

  • 5

    Retarget

    The user sees an ad of your app with a personalized message.

  • 6

    Purchase

    Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

HYPER-FOCUSED STRATEGY

Advanced personalization

When developing a retargeting strategy, you are able to personalize your campaigns to a much higher degree. By leveraging real-time audience segmentation, dynamic product ads, and variable bidding, you can engage with the members of your audience on an individual level.

The Pros of Programmatic

Diversify at scale

Programmatic advertising offers you the opportunity to access hundreds of thousands of publishers at prices set by the market. Instead of relying solely on self-attributed networks, this framework allows you to diversify your channels through which you engage with your consumers.

Flexibility

Advertising in the open exchange offers a high degree of autonomy and flexibility. Rather than having the terms of a campaign dictated to you, you can decide on how, where, and to whom you advertise.

Control of crucial data

In an industry dominated by walled gardens, programmatic advertising offers significantly higher degrees of data transparency. When you bid in the open exchange, you have access to granular data sets derived from all measurable attributes of your campaigns.