CASE STUDY | EXNOVA

How Remerge delivered 30% more conversions than others for Exnova

Exnova is a trading app that provides access to over 500 assets across stocks, indices, ETFs, forex, and crypto for traders worldwide. The app has over 3.5 million traders using its platform.

The Challenge

Finding a partner they could trust

Exnova is a new multi-asset trading app. Like many trading platforms, Exnova attracted strong download volumes but saw a lower percentage of users completing deposits. The team needed to strengthen user engagement and convert app registrants into active traders, in order to drive sustainable app growth and revenue.

Maintaining efficiency in a highly volatile financial market, where performance fluctuates with trading trends, was key. However, finding a retargeting partner who could provide clear reporting, trustworthy data, and measurable results, was challenging.

Exnova turned to Remerge DSP because of its reputation as a well-known and trusted partner of AppsFlyer in remarketing. Together, they run performance-driven retargeting campaigns focused on driving first-time and repeat deposits across Latin America, Africa, Middle East, and Asia.

Segmentation for first-time and repeat deposits

Users were split into two main groups. On the one hand, we targeted users who had registered but never deposited, and who had opened the app in the last 1–30 days. On the other hand, we re-engaged users who had made at least one deposit in the past seven days to encourage repeat funding efficiently.

Regional optimization and budget flexibility

Campaigns were segmented by GEO and language to tailor messaging and performance goals to each market. Dynamic daily budget adjustments were implemented to maximize return and maintain efficiency across fast-moving markets.

Creative testing and transparent measurement

A/B tests were designed to identify the most effective creative concepts per region. Remerge’s proprietary ghost-bidding incrementality tool was leveraged to run tests and ensure results were both measurable and transparent.

« Great service, fast task implementation, and openness to experiments of all kinds — that’s what makes working with Remerge so effective. It is all about people. »
Yuliya Rymashevskaya, UA Manager (Mobile Media Buying)

The Results

Driving deposits with transparency and efficiency

Within the first month, Exnova’s campaigns began exceeding expectations — delivering the lowest CPAs and highest conversion volumes among all their retargeting partners.

Highest deposits growth: Strong uplift in both first-time and repeat deposits across key regions, reaching client’s CPA goals. In just one quarter, Remerge delivered 30% more first-time deposits than others.

Transparency and trust: Clear, verifiable campaign results built confidence and long-term collaboration.

These results solidified Remerge as a trusted, transparent partner, helping scale Exnova’s deposit-driven campaigns within its regions.

Company Profile

About Exnova

Exnova is an international mobile trading app launched in 2024. It lets users invest in financial assets such as stocks, commodities, and ETFs. It offers both demo and real accounts, allowing beginners to practice trading with virtual funds before using real money. The app provides tools like charts, indicators, and news updates to help users make trading decisions. Exnova aims to make online trading accessible with a low minimum deposit and simple interface, but users should be aware that trading involves financial risk.

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