A beginners guide to designing mobile ads

Building and validating engaging creatives has become even more crucial to app marketing success in the privacy-first era. In our guide to designing mobile ads we look at everything you need to know when creating assets for your retargeting and user acquisition campaigns.

Highlights include:

• Best practices for improving your ad layout, brand, and user interface
• Tips on how to write functional and brand copy
• Ways to offer a value exchange and personalize your ads
• A breakdown of ad formats and what you must consider before starting design work