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Marketing mobile games across international markets

Games Gone Global

We talked to mobile gaming experts about their app marketing strategies:

  • Which locations to prioritize when launching a mobile game
  • How to spend marketing budget when running UA and retargeting ads
  • Ways to localize and optimize creatives
  • Featuring: Rec Room, Rovio, Space Ape Games, Gameguru, Carry1st, HyperHQ


Packed with insights from Apptivate podcast and enhanced with exclusive Remerge data, this guide looks at best practices for releasing a mobile game and how to build an app marketing strategy that’s set up for long-term success on a global scale.

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