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POST-IDFA INSIGHTS | FEBRUARY 2022

ID or No ID? How app marketers can thrive in the privacy-first era

Maria Abdull Latif, Regional Manager, INSEA at Remerge and Ari Brandt, VP Global Marketplace & Strategic Development at ironSource discuss 2022 app marketing strategies.



The report covers:



  • Android and iOS app marketing trends across India and Southeast Asia
  • An analysis of the programmatic advertising industry one year after the rollout of ATT
  • The benefits of SKAdNetwork and the importance of creatives
  • How app marketers can adapt to the privacy-first era and run better campaigns

Download the full report