Dream Games
Drive up revenue and retention for Royal Match
Turn players into payers with scalable in-app re-engagement campaigns, designed to increase your users' lifetime value. Want to learn more? Read on for the full formula, created by Remerge, just for you.
Why in-app retargeting?
Retargeting complements traditional media and user acquisition campaigns by creating personalized ad experiences based on your users' activity within your app.
1. DRIVE MORE REVENUE
Your existing users are more likely to make a purchase because they already know your app. Retargeting has shown that paying users of gaming apps spend up to 50% more than those who aren't retargeted at all.
2. IMPROVE YOUR RETENTION RATES
Retargeting keeps users coming back to your app, and increases engagement and retention. According to Apptopia, less than 14% of Royal Match gamers are staying on after 30 days of installation. Retargeting can help keep them engaged and coming back to your game.
3. REACH YOUR USERS WHERE THEY HANG OUT
Create additional touch points for a more diversified marketing mix of advertising channels. In-app retargeting broadens brand recall and keeps you connected with your most valuable users.
Retargeting ideas for Dream Games
1. TURN PLAYERS INTO PAYERS
Target recent installers who've made zero purchases with time limited offers after day three of installation
2. INCREASE IN-APP PURCHASES
Target previous purchasers who've been inactive for 7-14 days with emotion-driven ads
3. RETAIN YOUR WHALES
Keep your high-value users in game mode by showcasing offers that reward their loyalty
Why Remerge?
AppsFlyer ranks Remerge as the top global retargeting partner for gaming, after tech giants Google and Meta. Here are the benefits that Dream Games can enjoy with Remerge:
1. CUSTOM STRATEGY DEVELOPMENT
Our team of experts will help you to develop the best plan for your unique business needs and user base.
2. SMART SEGMENTATION
Together, we’ll segment your audience and retarget them across thousands of mobile apps, using personalized messages to drive retention and revenue at all stages of your sales funnel.
3. CREATIVE OPTIMIZATION
Our in-house creative team offers years of mobile design expertise to support you with strategy and save you time by optimizing and resizing your assets.
Success with other gaming apps
NEXON
Delivered a 138% higher ROAS than targeted for their role-playing fantasy game, Maplestory M
MISTPLAY
Consistently achieved their D7 80% ROAS goal for their 'play-for-pay' rewards app
TRIWIN
Overachieved ROAS target by 37.5% for their casual game, Tycoon Casino
Happy gaming clients
We've worked with top gaming companies to drive revenue and retention across their apps.
« Over 300% incremental ROAS - validated and measured with a reliable methodology. We love it! »
Irina Zhukova, Playrix
Let's make dreams come true.
Remerge is here to help. Contact me at asli.ozcan@remerge.io to learn more.