AGS LA Panel Discussion: The IDFApocalypse is Upon Us!
March 24, 2021
During this event our panel of user acquisition experts discuss how the advertising industry can survive and adapt in a world without the IDFA. They’ll also be sharing best practices to take on how to continue generating positive results from your UA campaigns.
Speakers
- Vivek Girotra
Sr Director of Growth Marketing, Elevate Labs - Maria Lannon
Director of Account Management, Americas, Remerge - Pedro de Arteaga
COO & VP USA, Winclap - Michele Webb
VP of US Growth & Programmatic, Smadex - Savannah Wu
Sr User Acquisition Manager, Jam City
Agenda
- SKAdnetwork: Top two things each company is focusing on right now
- ATT Opt-In: Strategies and innovative approaches that app marketers are adopting
- Creative Performance: Optimizing creative performance for SKAdNetwork
- Risk Management: Alternatives ideas to minimize risk if IOS ROAS decreases.
