How Chinese apps are going global with iOS retargeting

In this video, we find out how app businesses in China can drive revenue internationally by running in-app retargeting campaigns on iOS. To learn more, we spoke to Yoyo Ding, Remerge's Senior Regional Director for China. She breaks down the opportunities and challenges that come with iOS retargeting and why it remains a lucrative marketing channel in spite of the limitations that Apple's ATT framework has placed on advertisers.

WATCH NOW:

• Who Remerge is and what they do
• The importance of retargeting on iOS
• ATT and advertising privacy
• Challenges and opportunities of iOS retargeting
• How iOS retargeting can help Chinese apps go global
• How to target iOS users with and without device IDs