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#63 APAC’s Mobile Marketing Melting Pot(M&C Saatchi Performance)

If you’ve been curious about how mobile marketing compares in markets across the Asia Pacific region, this episode is for you. Today’s guest shares an overview of what’s unique and what’s universal about mobile marketing in APAC.

Kabeer Chaudhary is the APAC managing partner at M&C Saatchi Performance. M&C Saatchi Performance is a global digital media agency that connects brands to people, across all channels. He is based in Singapore.

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Questions Kabeer Answers In This Episode

  • How valuable was getting an MBA in pursuing your career?
  • Why has M&C Saatchi Performance set up its headquarters in Singapore?
  • What other countries do you work in?
  • What are some of the biggest differences in how you do business, marketing, etc., between these countries, say India and Singapore?
  • How has mobile been developing from country to country in APAC?
  • If you had to choose one thing that the performance marketing industry in your region could do better, quickly, what would it be?


  • 6:00 M&C Saatchi Performance’s strategic expansion in SE Asia
  • 11:23 Cultural differences in doing business: India vs Singapore
  • 13:28 Overview of app development and mobile trends across APAC
  • 16:50 One thing the performance marketing industry should improve


(11:45-12:10) “That’s the great thing about APAC — because if you work in APAC, you can work across India, you work across Southeast Asia where there are more countries like Vietnam, Thailand, Indonesia, and Philippines, where people speak indigenous languages and have indigenous cultures; and you’ll be working with people from those markets and collaborating with them. So, it’s quite a melting pot. ”

(14:00-14:20) “Most people [in APAC] who have actually had access to the internet had access to the internet through their phones. They’ve never actually had a desktop or a laptop. So, they have completely skipped the online revolution when the desktops came in or the laptops came in.”