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Ep 166: Designing your app’s creative & growth strategy

How do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique positioning in the market, developing their creative strategies, and growing their revenue. In this episode, he shares his approach to designing strategies for creatives and revenue growth.

Peter Fodor is the founder and CEO of AppAgent, a mobile marketing agency that helps apps grow their user base and revenue.

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Questions Peter answered in this episode:

  • How do you help gaming studios differentiate from other mobile games?
  • How has user acquisition changed since you started back in 2015?
  • How can storylines within a game help retain and convert users into paying customers?
  • Post ATT, how do you continue testing your creative strategy without bombarding users?
  • Tell me more about your approach to testing growth strategies?
  • What backgrounds do your team members need to be able to test channels and have a good sense of the mobile app economy?
  • How does a game become successful globally?
  • How active are you in the game development space?
  • How do you build your company’s culture?


  • 0:53 Peter’s background
  • 5:07 Giving games ‘sex appeal’
  • 9:42 Choose your audience wisely
  • 13:13 Workarounds for testing creatives
  • 17:48 Breaking the glass ceiling of growth
  • 19:43 Designing an app’s growth strategy
  • 22:16 How to get hired
  • 25:00 Global success with gaming apps
  • 28:20 Building our agency’s culture
  • 35:12 Resources


(10:35-10:44) “If you are designing a new game, you really have to think about the audience first and then build a game designed around audience motivators.”

(28:37-28:50) “I would say my biggest game is AppAgent itself because it’s by far the greatest challenge. There are so many ways to build a company and make it a thriving community.”

(29:52-30:11) “People need to feel well and appreciated to feel their passion, and space for creative thinking, being bold, and making mistakes. You need to build a culture where people feel safe. Only then, I believe, can they do their best work.”