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Ep 174: Learning from mobile marketing’s humble beginnings

Do you remember the original 'opt-in' for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Remerge to get his take on mobile marketing’s biggest moments.

David Murphy co-founded Mobile Marketing Magazine in 2005 and has been its editorial director for 18 years until recently. David is also the co-founder of Masterclassing. David now enjoys freelance writing from his home just outside of London.

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Questions David answered in this episode:

  • How were you able to stay on top of trends in mobile marketing when you began your career?
  • What were the big changes you saw in the mobile marketing industry since its beginning
  • Do you think we’ll see a change in the willingness of users to opt into ad tracking?
  • When you look back at the last 18 years, what stands out to you?
  • Where do you see the industry going?


  • 1:07 David’s background
  • 3:30 Taking the pulse of new tech
  • 5:03 The early days of mobile marketing
  • 15:32 Mobile’s location-based advertising evolution
  • 17:57 Will app owners value being tracked and opt-in?
  • 22:55 Things that have stood out in the last two decades
  • 31:13 Where the industry is going


(27:38-27:41) “This thing [the cell phone] has just become the remote control for your life.”

(31:13-31:14) “I think the privacy juggernaut is unstoppable.”

(34:21-34:45) “As a general commentary on this space, you just don’t know what you don’t know. You never know what’s around the corner. There’s always somebody trying to come up with a new way of leveraging this very personal relationship people have with their phones to a) provide some utility to the owner of that phone, and b) make some money out of it themselves.”