Ep 221: From leisure to loyalty - how Kashkick pays for downtime

Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that respect user time, prevent bait-and-switch dynamics, and build long-term trust. She discusses how micro-earnings sustain engagement, why transparency matters more than flashy payouts, and why being relentlessly user-focused, even at the cost of short-term ROAS, can drive the strongest growth stories in mobile today.

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• Monetizing leisure time as engagement, how to align offers with user habits.
• Micro vs. large payouts: why early small rewards matter more for retention.
• Identifying drop-off, how can you spot value mismatches at first action, not D7.
• Trust and expectation: showing average, attainable outcomes, not edge cases.
• Marketplace curation to add only offers users already want, not random buys.
• User and advertiser transparency for clear education, ratings, and funnel data.
• Which social platforms are delivering the most reliable new users?
• How to design for seasoned rewards users versus newcomers.
• What steps help marketers adapt when retargeting and paid attribution get harder?
• Why value energy and attitude over traditional credentials when building a team?
• Which user-focused investments have delivered the clearest returns in long-term retention or brand strength?

• (0:00) – Intro and Lisanne’s background in affiliate marketing
• (2:04) – What KashKick is and how the marketplace works
• (2:21) – Treating leisure time as a market asset
• (3:00) – User-first campaign design and offer selection
• (3:37) – Why genuine interest matters more than payout size
• (5:29) – Designing offers that respect user time
• (5:48) – How micro-rewards sustain engagement
• (7:04) – Balancing small wins with big payout motivation
• (8:01) – Measuring engagement versus pure volume
• (8:58) – How KashKick incentivizes fintech and charity actions
• (11:12) – Building trust through transparency and education
• (13:03) – Giving partners visibility and fraud prevention
• (14:09) – Why affiliates and content creators still work
• (15:40) – Push, email, and the next wave of engagement
• (16:35) – Playing the long game with user-first growth
• (18:09) – What Lisanne looks for in new hires
• (19:00) – Advice for junior marketers
• (22:16) – Ocala travel tips and hidden springs

• (3:45) – “If the user isn’t genuinely interested, no incentive will change that. You can offer six hundred dollars, but if it’s not relevant, they won’t do it.”
• (5:48) – “We give people rewards along the way, micro-earnings that make their time feel valued. Small wins keep users engaged.”
• (11:44) – “We tell users exactly how tracking works and why we need it. Transparency builds trust, and that’s what keeps them coming back.”