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#52 Growing Your Gaming App Userbase with In-App Surveys

How are you learning what motivates your app’s users? Today’s guest is a growth marketer who shares his success using in-app surveys to get to know the userbase of each game title and develops strategies for better creative accordingly.

Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games.

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Questions Erik Answered in this Episode

  • How do you go about developing a creative strategy for each of these titles?
  • How do you understand what will motivate a user or what creative will resonate the most for a particular game?
  • What do you do with the information you get from the third-party userbase survey?
  • What makes optimizing the onboarding or game start challenging?
  • How long have you been doing the in-app survey technique and why did you start doing it?


  • 6:13 Developing a creative strategy for each game
  • 9:37 Learning what motivates a user in a game
  • 13:34 The catalyst for utilizing in-app surveys
  • 15:10 The importance of consistency in user flow


« It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years »

Erik Hegely