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#74 How to Execute a Virtual App Growth Event (AGS)

Speaking engagements at events, whether virtual or in-person, are a part of every mobile marketer’s career. Today’s guest shares what not to say, how to curate great content, how to reduce virtual event fatigue, build a better online event user experience, and the overlooked challenges in between.

Louis Tanguay is the Managing Director and Co-Founder of App Growth Summit, an invite-only, limited-vendor mobile app conference series and content publisher for app growth professionals.

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Questions Louis Answers In This Episode

  • App Growth Summit is moving to Austin. Why Austin?
  • How do you determine where to draw the line with attendees?
  • What are mobile marketers talking about too much?
  • Do you deny content? If so, how?
  • How do you manage content to your standards while appeasing your sponsors?
  • How have you navigated virtual event fatigue?
  • What do you think most people overlook in creating events that are challenging for you?


  • 4:50 Louis’s background and the birth of App Growth Summit
  • 10:45 Deciding on the max number of attendees for an event
  • 14:31 What Louis hears too much of in mobile marketing
  • 16:51 Curating content for App Growth Summit
  • 22:48 Reducing virtual event fatigue
  • 30:48 Overlooked challenges in putting on events


(16:55-17:06) “What I’ll do is talk to each individual speaker, find out what they can and want to speak on; and then we’ll do a little pseudo data science and mix together the people that would make a great conversation.”

(30:56-31:05) “For virtual events, we’re testing the heck out of the platform because my biggest nightmare is that people sign on and it doesn’t work.”