#12 Identifying Fraud (Tilting Point)
September 11, 2019
![](https://remerge.imgix.net/images/Ep12-header.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=324.77243172952&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
Today’s guest is Rockford Yapp, Director of Growth Marketing at Titling Point. He is a performance marketing professional with 9+ years of experience in business strategy, user acquisition and account management.
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Questions Rockford Answered In This Episode
- “How much expertise from your UI team at Tilting Point goes into identifying new app opportunities?”
- “Is there a common theme that runs through all these years of work where you’ve seen quite a development in one particular area in this industry?”
- “What kind of strategies have you learned and applied to identify click fraud?”
- “Has the change of KPIs in mobile development made it harder for publishers, network, or whoever to actually get away with fraud?”
- “How important is it to market outside Google and Facebook?”
- “How do you go about electing where you’re going to invest next?"
Timestamp
- 01:01 Rockford’s background
- 07:33 How Tilting Point functions and how the business runs
- 10:35 Partnership evaluation process at Tilting Point
- 12:54 Things that changed dramatically in the mobile development industry
- 14:39 Strategies to identify a click fraud or a click bot
- 23:38 How Tilting Point decides where to invest next
- 26:54 Tools to protect your company against fraud
- 28:20 Rockford’s perspective on future trends in the industry
Quotes
“We’re taking on the risk because we’re confident that we are going to be able to run ROI-positive campaigns and help you improve the monetization and metrics of your games while scaling you in a profitable way.”