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#23 Integrating AI & Machine Learning (IMVU)

The companies that start leveraging Artificial Intelligence (AI), machine learning, and automation today will be the ones to thrive, scale, and out-maneuver their competitors tomorrow. Today’s guest is an expert on using AI for mobile apps, and knows a thing or two about staying ahead of the curve.

Lomit Patel, the author of Lean AI, is the vice president of growth at IMVU, the world’s largest avatar-based social network. He is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is also a public speaker and mobile advisor.

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Questions Lomit Answered In This Episode

  • How did you build out and leverage AI at IMVU?
  • Do you still have a lot of web users? And if so, do you have a way of varying your app data with the data that is non-app focused?
  • Did you build out technologies that could iterate through creatives quickly?
  • What makes it challenging for companies to build out this type of infrastructure?

Timestamp

  • 3:34 Lomit’s new book, Lean AI, and becoming an author
  • 6:55 Why IMVU decided to introduce AI, machine learning, and automation
  • 8:12 Getting started with AI
  • 10:05 Using unique customer IDs for data integration
  • 12:25 Golden moments of opportunity with AI
  • 15:01 The effect of AI on IMVU’s strategy for creative
  • 18:31 The challenges and considerations of using AI

Quotes

« The easiest way to think of AI is how to get a machine to think like a human but to really do it at scale. »

Lomit Patel

“We had to figure out a better and more creative way to tackle the problem of how we were going to scale growth and grow the business.”

“At the end of the day, the difference between a great growth team and a good growth team isn’t about the great team really knowing all the answers. It all comes down to who’s able to increase their velocity of experiments.”