CASE STUDY | E-COMMERCE

Migros One boosts retention and orders with Remerge in-app retargeting

Migros One is Migros’s super app, bringing together grocery delivery, restaurant orders and daily essentials in one platform. As the category leader in grocery delivery in Turkey, Migros One enables customers to shop everything from fresh groceries and household essentials to electronics through a single app offering both instant and scheduled delivery options. Launched in 2012, the app today boasts over 10 Million downloads.

The Challenge

Expanding reach while driving efficiency

Migros One was looking for an efficient way to retain more customers and increase order volumes.

They were already running retargeting with Google, Meta, and TikTok. However, the shopping app wanted to diversify its media mix and expand its reach with a partner specialized in mobile app retargeting. In July 2024, they turned to Remerge because of its strong performance-driven retargeting capabilities, broad inventory access, and transparent reporting.

Remerge was to help Migros engage customers for two of its key product offerings, namely large scheduled basket orders and small instant purchases. The team design a tailored retargeting strategy that delivered on efficiency, scale, and transparency.

Precision segmentation

We built dedicated retargeting audiences based on past purchase activity and differentiated between customers for scheduled grocery delivery and instant needs.

Creative variety

A mix of static and video creatives were deployed to maximize performance across customer segments.

Smart bidding and optimization

By leveraging advanced bidding strategies and continuous optimization, Remerge ensured cost-effectiveness while scaling order volumes across both Android and iOS.

The Results

Consistent, Best-in-Class Performance

Early success: Campaigns began hitting targets in just three weeks.

Platform expansion: Building on the success with Android, iOS campaigns were rolled out in the following months, delivering equally strong results..

Market-leading results: “Thanks to their expertise in user segmentation and optimization, we achieved much better performance compared to other DSPs”, confirmed Elif Serra Sert, Senior Digital Marketing Expert at Migros One.

Strong partnership: Today, Migros One continues to meet its retention and order growth goals with Remerge as its dedicated retargeting DSP.

Client sentiment

« Remerge provided much more reliable and accurate data than many other DSPs we’ve tried. They’re a partner you can truly rely on. »
– Başak Albaş, Digital Marketing Lead Expert
« I would recommend Remerge to anyone looking for a trustworthy, scalable, and results-oriented partner in retargeting and performance marketing. »
– Mehmet Önay, Digital Marketing Manager

Company Profile

About Migros One

As a pioneer of the modern retail sector in Turkey, Migros One today meets almost all customer needs in its stores. The company has built four core product focuses that each serve different needs, from ordering discounted food from restaurants with Migros Yemek to buying home essentials from Migros Virtual Market, to accessing instant needs in minutes with Migros Yemek, as well as health and electronics from Migros Ekstra. All these things are available on a single Migros app.

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