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ABC Cocina

Wednesday, October 27, 2021

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Meanwhile, check out our recent podcasts and blogs


ID or No ID? Track daily traffic with the new iOS 14 dashboard

Six months after the release of Apple’s latest iOS 14, the official deprecation of the IDFA looms over the advertising industry with a cloud of uncertainty. At Remerge, we are taking a data-driven approach to better understand how the market is shifting and preparing itself for the upcoming changes.

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Measuring No-ID Campaigns with Causal Impact

In this episode, we’re diving into Causal Impact, a library written by Google that can measure incremental effects of campaigns without user IDs as well as the Bayesian structural time series (BSTS) statistics model behind it. Remerge’s Data Scientist, Alfred Wong, hosts this episode with a Alicia Horsch, data scientist from Social Point.

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