CASE STUDY I NARANJA X

Thanks to strategic partnerships with 26+ supply partners, a unique data infrastructure, and a powerful bidding decision engine, Remerge is able to tap into the global app ecosystem, reaching billions of users through high quality inventory. By partnering with Remerge, Naranja X has been able to significantly expand their reach in Argentina, finding and connecting with app users outside of Google and Meta’s own inventory. What’s more, opening up this new channel is also helping to reach those users who opted out of email and push notifications.

Through open communication, Remerge carefully walks the client through every step and every decision, helping to demystify programmatic advertising with a DSP for Naranja X, who was new to the field.

The team of experts worked closely with Naranja X to analyze their unique needs and develop the most suitable plan. They began by prioritizing the Loans product. After seeing good initial results, additional product segments were gradually opened up. Today, four product segments are live, each with their own KPIs: loans, money conversion, savings, and insurance. Users are segmented by product and purchase history, targeting first-time-buyers and previous purchasers separately. The campaigns target Android users in Argentina.

Remerge is constantly on the lookout for ways to take the campaigns to the next level. This is only possible thanks to the client’s trust in the team and willingness to test new ideas. As such, by analyzing user behavior across the different products, Remerge has been able to identify users who would be most interested in trying out another product. By overlapping these users in campaign segments, Remerge is able to scale up first-time transactions by getting additional products in front of existing users.