Skip to navigation Skip to main content

The ultimate guide to incrementality for app retargeting

Let the numbers speak

App retargeting continues to be a strategic marketing channel for mobile apps. In this whitepaper, we cover all the bases of getting started with incrementality measurement for retargeting based on user ID.

Highlights include:

  • The history of incrementality measurement in mobile advertising
  • A look into common attribution methods and their problems
  • A deep dive into different incrementality measurement methodologies
  • A guide to incremental KPIs and how to get started
  • A case study with a top 50 grossing app developer

Download the guide