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Incrementality Whitepaper

The ultimate guide to incrementality for app retargeting

App retargeting continues to be a strategic marketing channel for mobile apps. In this report, we're covering all the bases of getting started with incrementality measurement for retargeting based on user ID.

Highlights include:

  • The history of incrementality measurement in mobile advertising
  • A look into common attribution methods and their problems
  • A deep dive into different incrementality measurement methodologies
  • A guide to incremental KPIs and how to get started
  • A case study with a top 50 grossing app developer

Access the report