The ultimate guide to incrementality for app retargeting

App retargeting continues to be a strategic marketing channel for mobile apps. In this whitepaper, we cover all the bases of getting started with incrementality measurement for retargeting based on user ID.

Highlights include:

• The history of incrementality measurement in mobile advertising
• A look into common attribution methods and their problems
• A deep dive into different incrementality measurement methodologies
• A guide to incremental KPIs and how to get started
• A case study with a top 50 grossing app developer