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#63 Apptivate Podcast 之 M&C Saatchi分享 | 亚太地区的移动营销大熔炉

如果你对移动营销在亚太市场的发展趋势感兴趣,本期Apptivate podcast不可错过。

来自M&C Saatchi Performance的亚太区管理合伙人Kabeer Chaudhary今天将分享亚太地区移动营销的一些独特之处和普遍现象。

M&C Saatchi Performance是一家全球数字媒体机构,致力于通过全渠道营销将品牌与消费者实现连结。

敬请聆听和 订阅

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本集播客中 Kabeer回答了以下问题:

  • 获得工商管理硕士学位对您的职业生涯有多大价值?
  • 为什么M&C Saatchi Performance在新加坡设立了总部?
  • 您在亚太哪些国家工作过?在这些国家,比如印度和新加坡,你觉得在业务、营销等方面最大的区别是什么?
  • 在您看来,移动端业务在亚太地区的发展情况如何?
  • 如果你必须选择一件事,你所在地区的绩效营销行业可以做得更好、更快,那会是什么?

Timestamp

  • 6:00 M&C Saatchi Performance’s strategic expansion in SE Asia
  • 11:23 Cultural differences in doing business: India vs Singapore
  • 13:28 Overview of app development and mobile trends across APAC
  • 16:50 One thing the performance marketing industry should improve

Quotes

(11:45-12:10) “That’s the great thing about APAC — because if you work in APAC, you can work across India, you work across Southeast Asia where there are more countries like Vietnam, Thailand, Indonesia, and Philippines, where people speak indigenous languages and have indigenous cultures; and you’ll be working with people from those markets and collaborating with them. So, it’s quite a melting pot. ”

(14:00-14:20) “Most people [in APAC] who have actually had access to the internet had access to the internet through their phones. They’ve never actually had a desktop or a laptop. So, they have completely skipped the online revolution when the desktops came in or the laptops came in.”