Ep . 132 Keep Your Creative Team Inspired

Sharon Romang, Vice President of Creative at Headlight, joins Maria Lannon on Apptivate’s Women in Mobile segment for an uplifting conversation about how to keep your creative team engaged with monthly design challenges. Sharon also talks about why dealing with the pain of networking is worth it and how to build an inspiring entourage for your personal and professional growth.

Headlight is a New York-based marketing agency offering full-funnel performance media management, creative services focused on mobile-first, data-driven ads, and integrated analytics built for the privacy-first era. Sharon has a background in digital advertising, branded content, and visual storytelling, and has worked for companies like Smartly, New York Magazine, B&H Photo Video, to name a few. Sharon is originally from Buenos Aires, Argentina.

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• Tell us about your transition from Smartly to Headlight. How did you get to where you are today?
• Walk me through your day. What do you need to be successful?
• Have there been other influences or mentors that helped you get to where you are today?
• What advice would you give to anyone having trouble putting themselves out there and networking? Have you always felt comfortable networking?
• How do you encourage your team to take time off and rest when they need to? Do you lead by example, take your time off?
• What’s some other advice you’d give to women just starting their careers?
• Do you have any books or podcasts you recommend to our listeners?

• 2:10 Sharon’s background
• 4:25 Everyone has something to teach
• 7:08 Her day-to-day
• 9:12 How to keep a creative team engaged
• 13:00 Influential mentors
• 16:36 Networking is painful, but…
• 20:04 Model taking breaks
• 27:54 Advice for women starting their careers
• 35:56 Resources

(4:25-4:38) “I think everyone has something to offer. It doesn’t matter how long you’ve been working in your career. Especially because if we look at some of the most successful TikTok campaigns, it’s really Gen Z that’s taking the lead there.”

(28:34-28:44) “Another thing I’m super passionate about is surrounding yourself with women you admire. There’s nothing more beautiful than women supporting women.”