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Guide 2022

Make it worth the click:
A beginners guide to designing mobile ads

Building and validating engaging creatives has become even more crucial to app marketing success in the privacy-first era. In our guide to designing mobile ads we look at everything you need to know when creating assets for your retargeting and user acquisition campaigns.

Highlights include:

  • Best practices for improving your ad layout, brand, and user interface
  • Tips on how to write functional and brand copy
  • Ways to offer a value exchange and personalize your ads
  • A breakdown of ad formats and what you must consider before starting design work

Download the guide