Skip to navigation Skip to main content

E-commerce

An app growth strategy that doesn't go out of season

Consumers are investing more of their time into apps and advertisers have been keen to follow. With programmatic advertising, advertisers are equipped to find their potential users, entice them to install their app with app-exclusive offers and further engage them with personalized promotions to encourage continued spend.

Our approach to retargeting

Understand your goals

Determine what action you want to get out of your users with re-engagement. We find that focusing on both first-time purchases and repeat purchases can boost your returns.

Build a sound technical setup

Leading your users to the app store instead of to the offer they were eyeing can very likely cost you the order. Deeplinking ensures the user is redirected to where you want them to be.

Use compelling creatives

Our extensive study of your consumers' behavior supports our creative team in crafting ads that appeal to your customer’s taste and the changing trends.

Promotional discounts

Offer limited-time deals

Once you have your customer on board, get their wallets out by showing time-based promotions.

Similar products

Recommend what's suited to them

Suggest other items that likely match their style by referring to their order history. It might just lead them to another purchase to complete their look.

Case studies:E-commerce

  • E-commerce

    How AliExpress Russia optimized its retargeting strategy for 11.11

     See the story
  • E-commerce

    How dynamic retargeting helped Checkout 51 reach their WAU goals

     See the story
  • E-commerce

    PhotoSì develops seasonality business with the help of incrementality

     See the story

Findings: E-commerce

All findings