Data Science Perspective: Incrementality Under a Microscope
December 11, 2020
![](https://remerge.imgix.net/images/2020-11-APSPanel-header-incrementality.jpeg?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=304.16666666667&q=82&fm=pjpg&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
Watch the Data Scientists of Remerge, Delivery hero, and Socialpoint in a panel discussing incrementality measurement for performance marketing. You’ll learn how to run an analysis, measure the incremental contributions of your campaigns, validate the results, and set up a framework for analyzing your retargeting campaigns.
Speakers
- Moderator: Federica Stiscia
Product Specialist, Remerge. - Johannes Haupt
Sr. Data Scientist, Remerge - Alicia Horsch
Marketing Data Science, Socialpoint - Yue Meng
Data Scientist, Delivery Hero
Agenda
- When to implement incrementality measurement
- How to discuss incrementality with stakeholders and address their frequently asked questions
- How to validate results and communicate uncertainty
- How to conduct an incrementality test
- Recommendations for further readings and research on incrementality measurement
Watch Now