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What will creatives look like without user IDs?

Without IDs, the personalization of mobile ads based on user behavior will not be possible. This means advertisers are now searching for the best ways to optimize their creative strategies for the future.

In the post-IDFA era, earning conversions will come down to the ability to craft engaging ads with smart messaging. App marketers must inspire the right action from the right person - but how can they do that when audiences are anonymous?

Our Creative Director, Andreas Stahl, offers a breakdown of how to analyze your existing creatives, the modifications you can make, and what frameworks you can put in place to continuously improve your strategy.

Watch the video from App Promotion Summit US to find out exactly which creative elements you should update, from layout and branding components, to experience elements and copy. Andreas also shares his thoughts on how to adapt to changing user journeys in a no-ID world and ways you can test campaigns.

« You need to start considering the brand effect on your performance campaigns. That is going to play an important role. »

Andreas Stahl

The post-IDFA programmatic landscape

Using insights from Remerge's ID or no-ID dashboard, Patrick Eichmann also provides an update on the state of the programmatic advertising industry.

Context becomes king

From a programmatic standpoint, the no-ID world is levelling the playing field for DSPs. Practises such as device graphs and fingerprinting will no longer be reliable options in the long term and the capacity to crack targeting and optimization using contextual data will separate the successful from the rest.

The incremental impact

As we know, Apple no longer provides a user's device IDFA automatically. This makes SKAdNetwork more limited as if we can’t track users, it is difficult to connect them to a marketing campaign. Programmatic advertisers are now exploring new ways of measuring the true value of their campaign activities in a new no-ID world - how can incrementality solutions support this trend?

About Remerge

Remerge is the leading programmatic platform for high-performing, privacy-compliant app marketing campaigns. It focuses on scientific methodologies and transparent communication to deliver credible results and increase app growth.

Find out more about Remerge by reaching out here.