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incrementality 101: Pan Katsukis joins Efficient spend podcast

January 20, 2025

Paul Kovalski, host of the Efficient Spend podcast, recently invited Remerge CEO Pan Katsukis onto the show. In the chat, they discuss:

  • The intricacies of incrementality testing
  • The role of incrementality in modern marketing
  • Insights on optimizing media mixes
  • How to avoid cannibalized spend
  • Navigating the evolving challenges of privacy regulations in the ad tech space.

Watch the full video below or scroll down to listen in via your preferred podcast platforms.

Talking points:

Watch now:

Listen here:

« Incremetality is a good approach because you can see what happens when you run campaigns with Remerge versus without Remerge. »

Pan Katsukis

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