2024 App Marketing report

Economic uncertainties, increased competition from new apps, and evolving privacy regulations from Apple and Google are making it difficult for advertisers to build successful app marketing initiatives. Remerge and Airbridge experts discuss the latest privacy updates and programmatic industry developments.

This reports includes:

• A look at why retargeting remains a crucial app marketing strategy in 2024
• The benefits of AI and predictive analytics for app marketing campaigns
• How to prepare for the Android Privacy Sandbox rollout
• Details on Google’s Attribution Reporting and Protected Audience APIs