Should you launch a retargeting campaign on iOS in 2023?
February 27, 2023
![](https://remerge.imgix.net/images/Blog-header-featured.jpg?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325&q=82&fm=pjpg&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
Since the arrival of Apple’s App Tracking Transparency (ATT) framework, many mobile marketers have written off engaging iOS users with personalized ad content. But as we approach the two-year anniversary of the ATT rollout, we see there is still enough identifiable traffic to run high-performing retargeting campaigns on iOS.
Our infographic breaks down opportunities in key markets around the world.
ID or No ID? App retargeting on iOS in 2023
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-10.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-11.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-12.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-13-1.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-16-1.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/updated_2023-02-RT-IDFA-Infographics-Website-Assets-14.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/Updated_2023-02-RT-IDFA-Infographics-Website-Assets-15-1.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
![](https://remerge.imgix.net/images/2023-02-RT-IDFA-Infographics-Website-Assets-18.png?auto=format&crop=focalpoint&domain=energy-observer.imgix.net&fit=clip&w=500&h=325.08745627186&q=82&fm=png&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1)
Get the latest app marketing insights
Join our newsletter