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Should you launch a retargeting campaign on iOS in 2023?

Since the arrival of Apple’s App Tracking Transparency (ATT) framework, many mobile marketers have written off engaging iOS users with personalized ad content. But as we approach the two-year anniversary of the ATT rollout, we see there is still enough identifiable traffic to run high-performing retargeting campaigns on iOS.

Our infographic breaks down opportunities in key markets around the world.

ID or No ID? App retargeting on iOS in 2023

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