The latest on mobile privacy and its impact on app retargeting
May 09, 2023
Mobile advertising is a crucial marketing channel for any app business, but new privacy regulations are rapidly changing the way the industry works. As operating systems lay the foundations for a privacy-centric future without device IDs, marketers need to adjust their mobile strategies to ensure that in-app advertising remains a viable, high-performing channel. Few know this better than Remerge CEO Pan Katsukis, whose expertise in mobile and ongoing collaboration with tech giants Google has given him essential insights into the future of privacy and the implications it has for in-app retargeting.
WATCH NOW:
In this video, filmed at the 2023 App Growth Summit in Berlin, Pan sits down with Hazal Demiral Gölge, Director of Performance Marketing Solutions at Delivery Hero. Together, they discuss how privacy regulation is impacting the ever-changing mobile landscape and what marketers need to know to stay ahead of the curve.
« Every country has its own privacy regulations – and on top of that, you have Apple and Google adding their own interpretation to the mix. »
Pan Katsukis, Remerge CEO
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