Remerge and Scopely on ad privacy, ATT and the Sandbox rollout
September 28, 2023
Our CEO, Pan Katsukis, and Scopely’s VP of User Acquisition, Yoni Ellert took to the stage at the 2023 App Promotion Summit in San Francisco to discuss the effects of the latest privacy measures on programmatic app advertising and what they mean for today’s mobile marketers.
Watch the full conversation below as Pan and Yoni reveal how their company’s managed user acquisition and app retargeting campaigns after Apple’s ATT rollout, what they are doing to prepare for Android’s Privacy Sandbox framework, and their thoughts on the future of mobile advertising.
« An advantage of the Sandbox is you don’t have different technologies between apps and web, making it very seamless and easy to run campaigns »
Pan Katsukis, Remerge CEO
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