Skip to navigation Skip to main content

Ep 153: Women in mobile - overcoming impostor syndrome

Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her successful career in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how to attract and hire top talent, and all the reasons she’s excited to be working in mobile right now.

Singular is a next-gen mobile measurement partner and thought leader in SKAdNetwork. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Prior to her role at Singular, Saadi was the Product Marketing Manager at Kenshoo.

Listen and subscribe

Listen on Spotify

Listen on Apple Podcasts

Listen on Google Podcasts

Questions Saadi answered in this episode:

  • How did you get to where you are today?
  • How did you build the confidence to start asking questions and speaking up?
  • How did you transition into a management role?
  • How did you attract top talent and scale your team?
  • What are you most excited about in our industry?
  • Any resources you recommend?


  • 1:31 Saadi’s story
  • 9:00 Overcoming impostor syndrome
  • 15:40 Leaning into being new to the industry
  • 17:27 What makes a good manager?
  • 23:44 Attracting and hiring top talent
  • 34:07 Disruption, competitors, and opportunities
  • 38:46 More women in mobile marketing
  • 43:51 Resources


(8:59-9:17) “I think being a really young immigrant, I learned how to assimilate. The feeling of feeling unfamiliar is familiar to me. I was facing what a lot of young professionals face, which is impostor syndrome.”

(11:38-11:58) “One thing that I learned to [help me] overcome the impostor syndrome or my lack of technical background now that I worked in AdTech was letting myself be comfortable in asking questions and being vulnerable by explaining that I don’t understand this concept – can you explain it to me? That was really life-changing for me.”

(12:48-3:09) “Being comfortable asking questions and being resourceful is a part of being a successful worker and growing professionally. It’s not a sign of weakness. Overcoming that mental misunderstanding or that misperception that, ‘Oh asking a lot of questions means I don't know what I’m talking about.’ Quite the opposite. Asking a lot of questions means I’m trying to become an expert at this.”