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Ep. 98 Women in Mobile: Maybe You’re Not “Unqualified”

Our host Maria Lannon sits down with an associate director at a global performance marketing agency to discuss her career, how she prevents burnout, and the valuable lessons she’s learned along the way as a manager and a woman in the mobile marketing industry.

Adrienne Rice is an Associate Director at the performance marketing agency, M&C Saatchi Performance.

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Questions Adrienne Answers In This Episode

  • What are some deal breakers or tactics that have helped your work-life balance and prevented burnout?
  • What’s the first thing you do when you close your computer? Do you have some sort of routine?
  • How do you help others on your team that you are leading avoid burnout?
  • What is a leadership lesson that you’ve learned through your career that you’ve been able to go back to time and time again?
  • How have you been able to turn a challenging career experience into a positive?
  • What advice would you give to women who are just starting their careers in mobile?
  • How do you encourage others to stay involved in meetings?


  • 1:14 Adrienne’s background
  • 7:05 A day working around the world
  • 8:40 Preventing agency burnout
  • 12:41 The gift of feedback
  • 16:30 Shooting for jobs we think we’re “unqualified” for
  • 19:44 Advice for others beginning their careers
  • 23:28 Sources of inspiration


(12:41-13:02) “I think one of my most valuable lessons is that feedback is a gift. And to me that means that anytime someone’s giving you feedback, whether that’s criticism or positive feedback, that’s really valuable and that’s really something you should want to get.”

(19:52-20:16) “Take it all in, work really hard, learn everything you possibly can, and have a positive attitude because that really does take you far. People want to work with people that are pleasant and positive and enthusiastic. Even if you don’t have the best set of skills or you’re struggling in some things, if you just stay positive, people will want to help you and want to keep working with you.”