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Retargeting Strategies for Mobile Games

How does your retargeting strategy compare to other companies? Playtika’s Retargeting Department Lead Nadav Shalit and Retargeting Manager Dani Magid share their insights for launching retargeting campaigns.

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Marketing Mobile Social Casino Games

Daily active users for mobile social casino games have been declining and it’s becoming harder to find new users. How do mobile marketers and business leaders in the industry adapt? Andrey Kuznetsov, CEO of KamaGames, shares his company’s strategy for managing the challenge.

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Growing Your Gaming App Userbase with In-App Surveys

Erik Hegely, Head of Growth Marketing at Pixel Federation, shares his success using in-app surveys to get to know the userbase of each game title and develops strategies for better creative accordingly.

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Why Gaming Apps Should be Talking Directly to Their Users

Sometimes your loudest critics are your greatest asset. Crowdstar launched an ambassador program to communicate and engage with its users to guide their marketing and product decisions. The result: year after year growth and retention. Find out why and how they did it from Amanda Lulewicz, Director of Product Marketing at Glu Mobile.

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