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Effective Automation

Automation is necessary in this hypergrowth marketing climate. Jacques Frisch, Digital Marketing Director at Glovo, discusses how he’s used automation for his ad-tech team in the mobile digital marketing space.

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Using Incrementality to Drive User Growth

Vincenzo Serricchio, Global Team Lead of Mobile Marketing at Delivery Hero, shares how he and his team are measuring incremental uplift to grow their user base.

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